FEDERAL REALTY INVESTMENT TRUST

Our team designed and built a gesturally interactive video exhibit for Federal Realty’s booth at the International Council of Shopping Centers global convention in Las Vegas.


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The installation was intended to stop visitors in their tracks by appearing at first glance to be a wood-paneled wall then unsuspectingly transforming into a fully interactive canvas when approached by visitors. The wall then delivers an interactive presentation of the developer’s newest mixed-use retail projects, Assembly Row. This 4’ x 8’ installation was enabled by a combination of Christie’s ultra high-resolution Microtiles, 3D gestural camera, and powered by the robust Float4 RealMotion TM interactive server. Visitors were able to navigate a map of the development and look through a virtual window into an almost life-sized depiction of the development’s colorful, urban streetscapes.

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