FEDERAL REALTY INVESTMENT TRUST
Our team designed and built a gesturally interactive video exhibit for Federal Realty’s booth at the International Council of Shopping Centers global convention in Las Vegas.
The installation was intended to stop visitors in their tracks by appearing at first glance to be a wood-paneled wall then unsuspectingly transforming into a fully interactive canvas when approached by visitors. The wall then delivers an interactive presentation of the developer’s newest mixed-use retail projects, Assembly Row. This 4’ x 8’ installation was enabled by a combination of Christie’s ultra high-resolution Microtiles, 3D gestural camera, and powered by the robust Float4 RealMotion TM interactive server. Visitors were able to navigate a map of the development and look through a virtual window into an almost life-sized depiction of the development’s colorful, urban streetscapes.