The Pike & Rose Audio Visual Arts (PRAVA) Festival was a nighttime art event that transformed two floors of a newly constructed office tower into an immersive spectacle of light, sound and projection on Saturday, February 7th. The festival was free to the public. 

PRAVA featured performances and site specific installations by artists convened from Washington DC, Baltimore, New York, Boston and abroad, creating a multi-sensory environment to explore and experience. The festival was the first in a series of upcoming contemporary arts events at Pike & Rose in 2015, a new destination for artistic innovation and culture in North Bethesda, MD.

A testament to the New Museum’s ongoing, artist-led mission, “Illuminated Frieze” enabled artists to experiment with new forms of exhibition and explore the creative possibilities of projection at epic scale, bringing some “downtown cool… way downtown” and transforming Cipriani’s at 55 Wall St into the place to see.

We brought together the work of eight artists working in a variety of media (drawing, painting, video, photography, collage and installation) introducing new platforms to showcase their work through the emerging medium of 3D projection mapping.  The canvas for the evening was a 300-foot frieze crowning the Cipriani’s ballroom, projection mapped for the first time in the history of the storied space.  The artwork was curated by Ken Farmer and Ethan Vogt of Nuit Blanche NY to accompany the gala’s program and evolved from a fantastical parlor to a celestial landscape featuring both still and moving works from emerging and established international artists.